Here's a live radio campaign done for a one-day promo by Shell Philippines. All the spots you will hear were done live on-air, on the day of the promo itself. There were no rehearsals nor pre-recordings. I'm quite happy with this because we felt we turned a problem (no pre-recorded material allowed) into an innovation.
Part 1:
Part 2:
Language: Taglish
Copywriters: Joe Dy and Maan Bautista
Creative Director: Dave Ferrer
*Additional, on-the-fly improv was done by the voice talents/co-writers: Rachel Villanueva, Tin Sanchez, Brandie Tan, Carmela Quirino, Marc Conaco, Joey Claronino and Crissy Ancheta
