The following radio campaign was done for Bactidol antiseptic mouth and throat rinse. It was basically a series of spots trying to dispel people's notions about traditional but relatively ineffective alternate remedies for sore throat.
Personally, one of my favorites would've been the spot we did ribbing saltwater remedies but we couldn't proceed with it due to legal implications. (You'd be surprised how vicious those saltwater guys' lawyers can get when tearing into a case. They're practically sharks!)
Language: Tagalog
Copywriter: Joe Dy
Creative Director: Dave Ferrer
